Sunday, February 10, 2008

Mills and Boon arrives in India...

All those Mills and Boons we used to devour when we where teenagers in
India. Whether we really liked them or not, peer pressure was in full
force, we had to read all the latest ones so we could talk about them
in college. We used to go to lending libraries and line up outside so
we could borrow the latest M&B's. Now they are moving to India. An
article in the Telegraph says - "Andrew Go, head of Indian operations
of Harlequin Mills & Boon, owned by Canadian giant Tristar, believes
that India could become its largest market. "

An excerpt from this aticle --
"A generation of urban, educated women have devoured Mills & Boon's
romantic fiction since the days of the Raj, but only through Indian
lending libraries and the limited number of titles exported here.

Now the publisher, which sells four books across the world every
second, has tied up with an Indian company to publish its novels here
and distribute them at supermarkets and newspaper kiosks for just 99
rupees (£1.30).

It also plans to launch an Indian series later this year — stories set
in India, about Indians, by Indians. The aim is to conquer the hearts
of 300 million English speakers with its romantic fiction."

Read the full article at --

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