Sunday, May 18, 2008

Indian Saris For The Indigenous Market

"With India's middle class flourishing thanks to the subcontinent's 10
percent annual growth, it is suddenly less urgent to create clothing
for foreign markets — especially when Bangladesh and China can
undercut the prices — and more interesting to adapt subtly and
gracefully, Indian style.
Indian fashion week functioned as though Mumbai were the new
Manhattan. Celebrities? Bollywood stars turned out in droves for the
splashy shows, and if you have never heard of the designer Manish
Malhotra or the superstar couple Kareena Kapoor and Saif Ali Khan,
they probably have a higher recognition factor in India than
Brangelina in the front row at Marc Jacobs," says an article in the
New York Times Magazine.

This is an interesting article that talks about the Indian fashion
industry catering to it's rich indigenous population versus
non-resident Indians, who were the focus segment earlier.

Article at---

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