Of Innovation"
"Every so often, a book comes along that demands to be read --
sometimes because of the author's great reputation; in other cases,
because the subject is so important. In the case of "The New Age of
Innovation," both are true," says the Los Angeles Times, "Professor
C.K. Prahalad of the University of Michigan, whose previous books
include "Competing for the Future" and "The Fortune at the Bottom of
the Pyramid," is sometimes described as one of the most influential
thinkers in the world. And the book deals with a pressing issue for
managers today: how to compete in a time of rapid and unpredictable
change."
According to The LA Times, "Prahalad, who recently was appointed a
non-executive director by Pearson, owner of the Financial Times, and
co-author M.S. Krishnan, also a professor at Michigan, start by
telling us, "There is a fundamental transformation of business
underway," which will radically alter the very nature of the company
and how it creates value. "No industry is immune from this trend."
"All this might seem like common sense. Sadly, common sense is not
taught at business schools, nor do consultants offer seminars on the
subject. Management teams will continue to fail if they continue to
confuse technology with the potential value that technology can
create; if they think of customers as a mass rather than individuals;
and if they fail to realize that how they manage is as important as
what they manage. On all three of these failings, Prahalad and
Krishnan offer advice that managers need to get back on the right
track," says the LA Times.
Read the full review at --
http://www.latimes.com/business/la-fi-books2-2008jun02,0,2234984.story
No comments:
Post a Comment