Competition Open to all U.S. Residents; Grand Prize Winner Gets Trip
To India and an Appearance in a Bollywood Film."
"Aspiring dancers can enter Bollypop, an online dance competition
sponsored by Verizon to help showcase the growing amount of Bollywood
movies and music videos the company offers its FiOS TV and V CAST
customers. The Bollypop ( www.verizon.com/bollypop) contest is open to
all U.S. residents and is maintained by Saavn, the largest digital
distributor of South Asian movies, music videos, audio tracks and
ringtones. Contest entrants can be either individuals or dance troupes
(maximum of four performers) and must submit a video of any dance
moves to one of 11 Bollywood songs.
The video with the most votes will win the grand prize, which includes
airfare, hotel and transportation to Mumbai, India, and an appearance
in a Bollywood film. Additionally, the grand prize winner or winners
will get a three-day trip to New York City to attend a celebration in
their honor.
"We're excited to bring this fun contest to our customers," said,
Shruti Joshi, director of marketing for Verizon. "As Verizon expands
the number of international movie and music channels on FiOS TV and
offers more South Asian content, contests and programs such as this
one will allow us to connect with the growing base of customers who
enjoy Bollywood movies."
Bollywood is the name of India's film industry, which produces more
than 1,000 movies annually. Bollywood movies are typically musicals
that feature six to eight songs and major dance sequences. Reflective
of the popularity of Bollywood movies, the category has become the
highest-grossing foreign film sector in the U.S.
Acclaimed Bollywood choreographer Rujuta Vaidya, said, "Like Latin
music did a few years ago, Bollywood is on the cusp of becoming part
of the mainstream; because Bollywood fuses all forms of dance
including hip-hop and classical Indian music, it appeals to a wide
audience."
Read the full release at --
http://www.marketwatch.com/news/story/verizon-launches-bollywood-themed-dance-contest/story.aspx?guid=%7B34902756-6A6B-4C73-9D09-69E85E378357%7D&dist=hppr
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