Tuesday, September 09, 2008

Sanjaya Malakar's New Gig

Sanjaya Malakar, who became popular with his participation on American
idol, "turns 19 on Wednesday" reports the New York Times and "is
featured in a commercial for Nationwide Insurance that is part of the
next installment of a campaign carrying the theme "Life comes at you
fast." There is also a special Web site where visitors can customize
photographs of themselves with different looks sported by Mr. Malakar
on TV; the results can be shared with friends and family. The rise of
Mr. Malakar last year from unknown Seattle-area teenager to national
sensation as a finalist on the sixth season of "American Idol" was
meteoric enough to generate new words like "Sanjayamania," for the
ardor of his supporters, and "Fanjaya," for the most truly devoted of
his acolytes." Now his tryst with modeling for Nationwide insurance.

The ad can be viewed below--

Read the full article in the New York TImes at --

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