product, Sinus Rinse.
"The soft-spoken Dr. Mehta and his wife, Nina, are the masterminds
behind Sinus Rinse, an over-the-counter nasal irrigation product that
has relieved millions of sinusitis sufferers from throbbing headaches
and the nose-clogging effects of seasonal sinus infections.
Since 2000, their privately owned company, NeilMed Pharmaceuticals,
has evolved from a pet project into a 250-employee player in Santa
Rosa's $1.5 billion medical technology sector and a leader in the $6
billion United States market for sinus treatments.
Much of this growth has come in the last two years. Although the
Mehtas declined to disclose revenue figures, Dr. Mehta estimates
NeilMed has tripled sales of Sinus Rinse and its other products during
that time. The gains came as the company expanded from its regional
base to sell its line of nasal-oriented wares nationally in
supermarkets, drug store chains and big-box outlets like Wal-Mart and
Costco, as well as in Europe, Australia, Canada and New Zealand.
"There is no huge secret to what we are doing here," said Dr. Mehta,
NeilMed's founder and president. "It is a simple product and a lot of
people can copy it; what sets us apart is the way we execute our
plan," says an article in the New York Times
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