Tuesday, April 01, 2008

Indias Burgeoning Fashion Industry

Indian Fashion is more popular than ever. as is evident with the
Kurti's, henna, decorative bindi's, etc. that are fast getting into
the mainstream worldwide. Indian designers are showing their wares and
Mumbai is becoming a hotbed for South Asian fashion. Recentlythe Lakme
fashion week in Mumbai drew a lot of attention from Bollywood stars
and many other pop culture icons, and prominent buyers from all over
the world.

From the International Herald Tribune--
"For Indian fashion is aiming to go beyond Bollywood and on to the global stage.
This vibrant city, its spirit caught between the energy of New York
and laidback Los Angeles, is determined to establish itself as India's
hot and hip fashion capital. It may be competing with Delhi, the
country's political epicenter, which held its own fashion week earlier
this month, but the Lakme show (named for the beauty giant that is the
main sponsor) is showcasing fresh talents.
That included the Gen Next show on Monday, when eight designers showed
imaginative work, with a focus on pleating and layering, and all with
detailed craftsmanship that would be rare to find at sophomore level
in Western countries."

Some very interesting questions are posed in this IHT article about
the future of Indian fashion--
"For India itself, the question is how and in which direction fashion
will grow. Should the subcontinent play down its own profound culture
to aim creatively at the western markets?
Or should it look inward and feed its home market for intrinsically
Indian clothes, often destined for weddings and with a resonance to
other countries with a similar aesthetic such as Dubai (where Malhotra
has a store)?
Or could India ultimately become the hub of a new pan-Asian fashion
movement setting a 21st-century fashion aesthetic?"

Read more on this at--

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