Monday, March 10, 2008

Bollywood Goes Global???

An interesting article in the Washington Post which debates why
Bollywood is going global.

An excerpt --
"More than ever before, Bollywood is being flooded with cash from
Indian investors who see the country's film industry as a money
machine. The rise of the multiplex theater has led to a wider variety
of films, with more socially relevant scripts that discard the
overused Bollywood formula: a rambling, four-hour hodgepodge of twins
separated at birth, rare blood diseases, wet sari scenes and lots and
lots of singing and dancing in alpine meadows. More linear and
socially conscious storylines are becoming popular, as are shorter
movies.

"The new trend in Bollywood is the death of the cliche," said Anupam
Kher, an award-winning Bollywood actor who has been in more than 300
films. Three years ago, Kher opened Actor Prepares, one of many acting
schools trying to improve the skills of young Indian actors. He also
has announced plans to open a school in London that will teach
foreigners, as well as those of Indian descent, thick Hindi dialects,
yoga and the infamous Bollywood style of dancing (think petting a dog
with one hand and screwing in a little bulb with the other, as
described in the film "Bride and Prejudice").

"We used to have very few trained actors. We were a young country.
Entertainment was the last thing on our agenda," Kher said between
takes on a film set. But now, "the Indian economy is booming, and
Bollywood is booming right along with it. There is a huge middle class
who have traveled and watched foreign movies on cable or at an upscale
multiplex. The consumer has awakened, and the quality is soaring."

Read the full article at--
http://www.washingtonpost.com/wp-dyn/content/article/2008/03/08/AR2008030802679.html

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